About Us

SAFIYYA Style was founded by power couple Safiyya Laframboise and Jean-Michel Allard. She is the visionary, the creative genius behind the business plan and the one responsible for crafting an exceptional customer experience. He is the brains behind the operation; an incessant learner who designs the stunning custom collections with a penchant for numbers and structure.

Safiyya and Jean-Michel have an undeniable synergy. Individually, they are forces to be reckoned with; Safiyya has a long history of customer service success with a passion for all things fashion and comes from a family of entrepreneurs. Jean-Michel has a wide variety of job experiences from healthcare to construction to sales and has always flourished due to his strong people skills and commitment to solve any problem that arises. Together, they are unstoppable and have vowed to work alongside each other because they have such faith in each other. The couple faces life and their work with positivity, professionalism, and a sense of humour.
SAFIYYA Style is truly a labour of love. As their relationship grows stronger, so does their desire to build an empire together and create something beautiful. Safiyya and Jean-Michel have been working tirelessly to bring their clients a sense of confidence and style that is unmatched.

About Us

The ultimate made-to-measure experience

When Safiyya was left dissatisfied with her career path and yearned to make a difference in the fashion industry thanks to encouragement from her sister, she left everything behind and created a full business plan for SAFIYYA Style in a matter of days. Jean-Michel encouraged her, but he was not yet involved in the business aspect. Safiyya began working with clients as a personal shopper in high-end boutiques. Shortly into the endeavor, Safiyya realized a piece was missing. She needed to create her own clothing line; made-to-measure collections that would be as luxurious and unique as her clients deserved. She also needed a teammate, someone she could unconditionally count on. Jean-Michel dove right in, inspired by his lover’s passion and drive. Their first order of business was to travel the world to identify the best possible suppliers for their custom clothing line. 

About Us